The Future of Cloud Technology
In recent years businesses have increasingly shifted towards cloud technology, seeking a more economical, efficient and secure solution than physical hardware, which can be lost, damaged or stolen.
So what might the future of cloud tech look like?
1. Businesses will move more data and services to the cloud.
Businesses are still transitioning from hardware to cloud-based storage, as cloud services become more secure and capable of supporting larger databases.
Paul explains businesses’ increasing reliance on the cloud:
‘Many organisations have taken the first step with email and files, and moved them to Google G Suite and Microsoft Office 365. The challenge now is what next. Moving services to the cloud will provide significant benefits in terms of scale and cost, and I see many organisations working on this today.’
2. Cloud Enterprise will be dictated by just a few players
Cloud services have come a long way – from relatively small consumer databases like iCloud, to Cloud Enterprises.
Following the early adoption of cloud technology, Paul believes there are now three main Enterprise Cloud brands dominating the market and shaping the future of the industry:
‘There are only three players in this space: AWS, Google and Microsoft’.
With a handful of large, powerful and well-established enterprises dominating the market, barriers to entry are very high. Their dominance looks set to continue for the foreseeable future.
3. Focus on quality service
With most enterprise cloud solutions being provided by just three big brands there is very little diversity in the features and benefits on offer. The key point of differentiation between Cloud Service companies should be quality of service, as Paul explains:
‘True cloud is when you don’t have to talk about servers. It’s when you’re just interested in the service you’re providing and “the cloud” just does the rest without you having to think about it. Cloud Service is not hosting – today’s cloud providers are just rebranded hosting companies.’
What that means for businesses evaluating Cloud providers is that the human service element is more important than the actual technology, which will be relatively consistent.
Quality of service and human relationships should be the emphasis as more businesses embrace cloud technology.
Our Managing Director, Jon Abbott has extensive experience in cloud technology customer service and he explains the common pitfalls that decision-makers should look out for:
Click to see how we can help SME’s in London needing cloud service providers.